But tentative good news for sanity:
Variety reports Netflix cancellations are skyrocketing because of that French film.
A campaign waged against Netflix over “Cuties” and the film’s sexualized portrayal of children produced a surge in U.S. subscription cancellations over the weekend, according to research company YipitData.
Netflix subscriber churn rates began to rise Sept. 10, the day after the release of “Cuties” on Netflix, when the hashtag “#CancelNetflix” was in the top-trending spot on Twitter, according to data compiled by YipitData.
On Saturday, Sept. 12, Netflix’s cancellation rate in the U.S. jumped to nearly eight times higher than the average daily levels recorded in August 2020 — reaching a multiyear high, the data-analytics provider told Variety. With the #CancelNetflix hashtag continuing to trend on social media, it is possible elevated churn could continue in the coming days, according to the firm.
However, the subscriber base is more than the U.S., so the pressure needs to continue:
Customers regularly drop Netflix and other subscription services (a metric referred to as “churn rate”), and the YipitData numbers may ultimately reflect a short-term blip in U.S. cancellations that is relatively minor in a grand scheme of things. As of the end of June, the company tallied 193 million paid streaming customers worldwide. That’s after Netflix netted about 25.9 million new subscribers worldwide in the first six months of 2020, with the coronavirus pandemic spurring record signups.
New York-based YipitData, which sells information to institutional investors, aggregates and analyzes data sets that track the behavior of millions of U.S. consumers including from panels for email receipts, online transactions, app data, and web traffic.
We dumped it at the end of 2019. But this appears to be the first time Netflix has had to publicly engage with critics of one of its many awful offerings.
Keep the corp on its back foot, folks.
We dumped it.
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