From Logos to Logo.
A very interesting article from The Weekly Standard about evangelical pop culture and its products. Here's a couple of sample quotes:
"Taste, though, is only part of what's disconcerting. There's also the blending of faith in things not seen with things seen, sold, flaunted; ultimate concern embodied in plastic. It's like Evelyn Waugh's anecdote about touring a crucifix factory and hearing a worker boast: 'You can stomp on 'em and they won't break!'
* * *
There's much, in fact, to respect about this new-time religion and the people behind it, including near-pervasive sincerity, pockets of remarkable artistry, and faith that's not confined to Sunday morning. Yet aspects still inspire unease--the seeming commandment to be fruitful and accessorize, the gimme gospel of Jabez, the materialism suffusing material Christianity, the T-shirt drawers where J. Crew lies atop J. Christ (the Word become logo), plus the suspicion that the reigning credo isn't 'I am the way, and the truth, and the life,' but rather 'If you can't beat 'em, join 'em.'"
Read the whole thing.