Mitt Romney's problem is not that he's a Latter Day Saint.
Mitt Romney's problem is that he's Mitt Romney.
The big issue I have with the sometimes-vitriolic critiques of John McCain is that the alternative being pushed by the conservative establishment is
"McCain's record on life issues is tepid!" And the alternative is...
"McCain cooperates too much with the Dems!" And the alternative is...
"McCain's squishy on economic issues!" And the alternative is...
If this is your slogan: Mitt Romney: He's not John McCain--that's fine. Just don't be surprised that people haven't rallied to your banner in droves. Anti-candidacies have both a limited appeal and a limited shelf life.